AGAASHI.GUPTA
Communications · Marketing · Storytelling

Aashi is a communications + marketing specialist, based in Wellington, NZ.

With 10+ years of experience, I turn complex ideas into clear stories, connected journeys and measurable growth.

Selected impact

Outcomes earned through thoughtful strategy and hands-on delivery.

$120k+supported in hospice fundraising
65%increase in website traffic
35%lift in brand visibility
3×growth in qualified leads
01 / EXPERIENCE

A career in
building connection.

Each chapter has added a new lens—from purpose-led community engagement to global go-to-market strategy. Open any role for the work behind the headline.

Aug 2024 — PresentWellington · On-site

Marketing & Communication Specialist

Mary Potter Hospice

Leading audience-centred content, integrated fundraising campaigns and digital experiences that connect patients, whānau, donors, volunteers and the wider community.

Purpose-led storytellingDigital fundraisingUX & accessibilityMedia relations

Scope

  • Lead website content and governance across WordPress, HTML and CMS workflows.
  • Deliver integrated campaigns across web, social, Raisely and Pardot.
  • Translate sensitive healthcare information into compassionate, clear stories.
  • Use GA4, Meta Insights and Search Console to improve journeys and outcomes.

Selected outcomes

  • Helped deliver the Street Appeal, contributing to more than $120,000 raised.
  • Managed $35,000+ in annual media and supplier investment.
  • Improved accessibility, SEO and user journeys across key public-facing pages.
  • Strengthened engagement through patient, whānau, volunteer and clinical stories.
Jun 2021 — Jul 2024USA · Remote

Marketing & Communication Specialist

Milestone Technologies Inc.

Led integrated communications and brand strategy across digital, social and paid channels—building a distinctive, consistent voice across every audience touchpoint.

Brand transformationContent strategyStakeholder engagement

Scope

  • Co-led an eight-month organisation-wide rebrand.
  • Delivered a new website, visual identity, guidelines and messaging framework.
  • Built content calendars and audience-led thought leadership.
  • Managed stakeholder consultation, suppliers and cross-functional delivery.

Selected outcomes

  • Increased website traffic by 65% and brand awareness by 15%.
  • Improved brand engagement by 25%.
  • Boosted lead generation by 10%.
  • Grew launch communications engagement by 30%.
Apr 2020 — Jun 2021USA · Remote

Global Marketing & Operations Associate

Abbott Laboratories

Connected technical and commercial teams with tailored digital campaigns, SEO/SEM strategy and go-to-market materials for Indian and ANZ audiences.

Global campaignsSEO / SEMGo-to-market

Scope

  • Implemented digital campaigns and customised SEO/SEM strategies.
  • Created content that bridged technical and non-technical teams.
  • Partnered with sales on targeted GTM materials and event initiatives.

Selected outcomes

  • Expanded qualified leads from 127 to 389.
  • Increased website traffic by 85%.
  • Enhanced brand visibility by 35%.
Oct 2016 — Apr 2020India

Senior Marketing Associate

Apollo Research and Innovations

Built brand and marketing initiatives from the ground up, bringing healthcare innovation to life through rebranding, content, partnerships and high-impact events.

Healthcare innovationEventsRebranding

Scope

  • Led marketing for India’s first healthcare incubator.
  • Organised medical hackathons and conferences.
  • Collaborated with the University of Leeds on education programmes.
  • Developed a social-led Share of Voice framework.

Selected outcomes

  • Led ARI’s end-to-end rebrand across identity, website and physical environment.
  • Created the “Not Just Meds” conference series.
  • Established cohesive, modern brand experiences across channels.
2012 — 2016India · Singapore

Earlier experience

The formative years: international marketing, client relationships, events and business development across India and Singapore.

Business Relationship ManagerUnistraw Holdings Pte. Ltd.
Senior Marketing ExecutiveExotic Fruit Pvt. Ltd.
Executive, International Sales & MarketingRepro India Ltd.
02 / CAPABILITIES

Strategy with
hands-on craft.

I’m at my best where audience insight, thoughtful storytelling and practical delivery meet.

01

Content & storytelling

Editorial strategy, human-centred stories, media content and clear messaging.

02

Digital journeys

Website governance, UX, accessibility, SEO, Raisely and Pardot automation.

03

Integrated campaigns

Audience segmentation, campaign setup, channel planning, testing and optimisation.

04

Brand building

Positioning, identity systems, guidelines and brand experiences that stay coherent.

05

Measurement

GA4, Search Console, Meta Insights, dashboards and evidence-led recommendations.

06

Collaboration

Cross-functional leadership across clinical, fundraising, sales and creative teams.

The next chapter

Let’s make something
worth connecting with.

Start a conversation