AGAASHI.GUPTA
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Communications · Marketing · Storytelling

Aashi is a communications and digital marketing professional based in Wellington, NZ.

With 11+ years' experience helping charities, healthcare organisations and purpose-led organisations communicate with clarity, empathy and impact. I combine strategic thinking, digital expertise and compelling storytelling to turn complex ideas into communications that connect people, build trust and deliver measurable results.

Wellington waterfront and city skyline beneath a bright blue sky
Selected impact

Outcomes earned through thoughtful strategy and hands-on delivery.

$120k+supported in hospice fundraising
65%increase in website traffic
35%lift in brand visibility
3×growth in qualified leads
01 / EXPERIENCE

A career in
building connection.

Each chapter has added a new lens from global go-to-market strategy to purpose-led community engagement. Open any role for the work behind the headline.

Aug 2024 — PresentWellington · On-site

Marketing & Communication Specialist

Mary Potter Hospice

Leading audience-centred content, integrated fundraising campaigns and digital experiences that connect patients, whānau, donors, volunteers and the wider community.

Purpose-led storytellingDigital marketingContent creatorUX & accessibilityMedia relations

Scope

  • Lead website content and governance across WordPress, HTML and CMS workflows.
  • Deliver integrated campaigns across web, social, Raisely and Pardot.
  • Translate sensitive healthcare information into compassionate, clear stories.
  • Use GA4, Meta Insights and Search Console to improve journeys and outcomes.

Selected outcomes

  • Helped deliver the Street Appeal, contributing to more than $120,000 raised.
  • Managed $35,000+ in annual media and supplier investment.
  • Improved accessibility, SEO and user journeys across key public-facing pages.
  • Strengthened engagement through patient, whānau, volunteer and clinical stories.
Jun 2021 — Jul 2024USA · Remote

Marketing & Communication Specialist

Milestone Technologies Inc.

Led integrated communications and brand strategy across digital, social and paid channels—building a distinctive, consistent voice across every audience touchpoint.

Brand transformationContent strategyStakeholder engagement

Scope

  • Co-led an eight-month organisation-wide rebrand.
  • Delivered a new website, visual identity, guidelines and messaging framework.
  • Built content calendars and audience-led thought leadership.
  • Managed stakeholder consultation, suppliers and cross-functional delivery.

Selected outcomes

  • Increased website traffic by 65% and brand awareness by 15%.
  • Improved brand engagement by 25%.
  • Boosted lead generation by 10%.
  • Grew launch communications engagement by 30%.
Apr 2020 — Jun 2021USA · Remote

Global Marketing & Operations Associate

Abbott Laboratories

Connected technical and commercial teams with tailored digital campaigns, SEO/SEM strategy and go-to-market materials for Indian and ANZ audiences.

Global campaignsSEO / SEMGo-to-market

Scope

  • Implemented digital campaigns and customised SEO/SEM strategies.
  • Created content that bridged technical and non-technical teams.
  • Partnered with sales on targeted GTM materials and event initiatives.

Selected outcomes

  • Expanded qualified leads from 127 to 389.
  • Increased website traffic by 85%.
  • Enhanced brand visibility by 35%.
Oct 2016 — Apr 2020India

Senior Marketing Associate

Apollo Research and Innovations

Built brand and marketing initiatives from the ground up, bringing healthcare innovation to life through rebranding, content, partnerships and high-impact events.

Healthcare innovationEventsRebranding

Scope

  • Led marketing for India’s first healthcare incubator.
  • Organised medical hackathons and conferences.
  • Collaborated with the University of Leeds on education programmes.
  • Developed a social-led Share of Voice framework.

Selected outcomes

  • Led ARI’s end-to-end rebrand across identity, website and physical environment.
  • Created the “Not Just Meds” conference series.
  • Established cohesive, modern brand experiences across channels.
2012 — 2016India · Singapore

Earlier experience

The formative years: international marketing, client relationships, events and business development across India and Singapore.

Business Relationship ManagerUnistraw Holdings Pte. Ltd.
Senior Marketing ExecutiveExotic Fruit Pvt. Ltd.
Executive, International Sales & MarketingRepro India Ltd.
02 / CAPABILITIES

Strategy with
hands-on craft.

I’m at my best where audience insight, thoughtful storytelling and practical delivery meet.

The next chapter

Let’s make something
worth connecting with.

Start a conversation